When social media is done with purpose, it looks like this.

Everything here is built with intention behind it. Whether that’s growing an audience, selling tickets, driving engagement, or building partnerships that actually matter.

Here’s a look at the work.

Vasculitis Foundation

NONPROFIT CASE STUDY

A nonprofit focused on raising awareness, supporting patients, and advancing research for vasculitis.

What we handled:
Social media strategy and content creation focused on education, awareness, and community engagement.

We worked to make complex medical information feel more accessible and human, while also helping the foundation show up consistently and confidently across platforms.

Results and impact:

Increased awareness and engagement across social platforms
Strengthened educational content performance and reach
Supported ongoing awareness campaigns and community storytelling
Helped streamline content planning and improve consistency across channels
Created content designed to connect patients, caregivers, and medical professionals in one shared space

What made this work:
This wasn’t just about visibility. It was about clarity and connection.

We focused on turning medical education into content that people could actually understand, relate to, and engage with. The goal was to make the information feel less overwhelming and more supportive for the community it serves.

Screenshot of Vasculitis Foundation Instagram page

"You're getting a bunch of credit in our staff meeting! People have been requesting educational materials the only thing we're doing different is your socials.

(plus they are beautiful)"

Vasculitis Awareness Campaign

Goal: Generate brand awareness and increase donations

Timeline: 14-day campaign

Vasculitis Awareness Month Instagram post

Results and impact:

New followers

268

↗ 793.3%

from previous year

Impressions

384K

↗ 23.1%

from previous year

Engagements

18.9K

↗ 2,199.6%

from previous year

Donations

$19K

EVENTS CASE STUDY

BroadwayCon is a large-scale fan convention focused on Broadway, theatre, and entertainment culture. Their goal was to grow their following and increase revenue.

What we focused on:
Building audience growth and turning organic social into a partnership and sponsorship driver. We utilized paid social campaigns and emails as conversion tools.

Results:

17 new brand partnerships and sponsors secured through organic social media totaling more than $45,000 in revenue
+111% more IG accounts reached
+240% profile visits
+65.8% increase in link taps

What made this work:

Content that did not just promote the event but built community around it year-round
We personified the team and built more personable relationships with the community
Increased engagement with prospective sponsors opened the door to meetings and built brand awareness