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We started this because most social media agencies were getting it wrong.
Not wrong like bad people.
Wrong like... lots of overhead, lots of process, lots of account managers between you and anyone actually doing the work. And content that looked fine but never really did anything.
We wanted to build the version we'd actually want to hire.
Here's what we actually think about social media.
Not our sales pitch. Just our opinions.
Most brands don't need to post more. They need to post with a reason.
Generic content is worse than no content. It tells people you're not paying attention.
Social media works differently for a nonprofit than it does for a product brand than it does for an event. Treating them the same is lazy strategy.
The goal isn't followers. It's the right people taking the right action.
"This is fine" content doesn't make it out the door here. We've got standards.
Emily
Co-Founder + Social Strategy Director
Emily is the reason your content has a point of view.
She’s worked across nonprofit, events and entertainment, education, and beauty and wellness, but the focus has always been the same: create content that actually connects.
She makes sure your content is not just consistent, but intentional. Clear messaging, strong positioning, and content that reflects your brand the way it should.
She's the one asking "but what is this post actually supposed to do?" every single time. It's also why the work is so good.
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Cam
Co-Founder + Operations & Finance Director
Cam is the reason everything actually runs.
He handles the systems, the structure, and the client experience (which sounds less glamorous than strategy until you've worked with an agency where nothing was organized and you had to chase people for updates every week).
His background is in photography, videography, and project management in the events and entertainment space. The shoots look good because of Cam. The projects land on time because of Cam.
If something feels easy on your end, he built the system.
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If this sounds like the team you've been looking for, we'd love to hear from you.
We work with a small number of clients at a time, on purpose. It's how we make sure the work is actually good and you're not getting the leftover version of our attention.
If you're thinking about it, now's a good time to reach out.